Core came to Firelabs with the challenge of delivering a new web experience alongside their marketing push — to attract interested people, lead them to having a conversation and convert them to customers.
To fit in with the new marketing strategy the website needed to house content and become a regular stop for customers who had an interest in receiving financial advice. The homepage hosts contact information and the new Core Thinking section providing advice, recommendations and reading.
Integration also became an important aspect of Core's strategy — ensuring enquiries could be collected online and turned into real conversations. Intercom was chosen for its ease of use and ability to start conversations with staff directly from the homepage.
Firelabs has continued to monitor and iterate Core's website, making new changes every month to improve pathways to conversion.
Take a look at Core's website — www.coreadvisor.com.au.
If you'd like to kick off a project with Firelabs today, please start a conversation.